What is Paid Search Marketing - Pay per click (PPC)?

Within several of the major search engines it is now possible to pay to gain high-ranking positions for selected keywords or phrases. When advertising via this means you only pay the search engine when someone actually clicks on your advert and visits your site; hence the term pay-per-click.

What are the benefits of using Pay per click?

A paid search campaign offers highly flexible advertising for businesses who want to maximise their search visibility on a pay per click basis. intheopen’s PPC service provides instant entry to sponsored search listings and coverage into the most cost-effective paid search channels.

Integrated with a Natural Search strategy your PPC campaign will benefit from cross-channel understanding, optimal brand visibility, and exceptional ROI. The benefits of using intheopen's paid search service are:

Maximised Budget – We take the time to understand your business, so as click costs rise we are able to deliver to cost and conversion targets.
Reduced Acquisition costs – We meticulously research keywords to identify the terms that convert best, at the optimum bid price.

Increased Customer Conversion – Our active bid management and attention to ad development helps increase customer conversion and brand visibility.

Peace of mind – In a competitive and volatile market, our Google accredited paid search account team manage all aspects of your PPC campaign ensuring you can relax knowing your budget is maximised at all times.

Choose intheopen:

Our sole purpose with every paid search campaign is to maximise your ROI. We do this by analysing every aspect of the campaign’s performance, from keyword selection and location targeting through to bid-gap analysis, ad development and bid management.

To find out how intheopen can add value to your PPC campaign
call +44 1943 816541 or use our on-line enquiry form