Managing your own Email Marketing

Building a client email list should be a top priority for any business owner, but there is more to it than just collecting names and addresses. Email marketing systems, such as those offered by intheopen, are capable of categorising your customers on just about any criteria you can think of. This is important because the more relevant your message is to the recipient, the better your results will be.

Want to run a promotion for customers in a specific Post Code range? You can do that. How about sending a different message to male customers than you do to female customers? You can do that too. You can even get really creative and categorise customers based on the types of items they buy from you (and then notify them about new accessories, styles or models)!

The possibilities are endless. Whether you want to track customer response or create multiple scenarios depending on customer response, we can show you how to build this type of capability into your marketing efforts quickly and easily.

To find out how intheopen can help you control your own email marketing campaigns call +44 1943 816541 or use our on-line enquiry form