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What is Email Marketing?
Email marketing is so effective (when executed correctly) and so inexpensive that an entire industry has emerged to support it. A new millennium counterpart to traditional direct mail, email marketing offers unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers for much higher response rates.
One of the key things to remember is that effective
email
marketing is not spamming, as it is targeted at
existing customers or prospects who have already subscribed
to hear more.
intheopen can offer two separate email
marketing services – we can create and manage
your email marketing campaign on your behalf or we
can create a bespoke system for you to manage your
own email campaigns. |
